Everyone please ... protect me by making every sleep a safe sleep

You can help protect your baby from dying suddenly in their sleep by:

• PLACING baby in their own bed for every sleep (and close to parents/caregivers at night)
• ELIMINATING smoking in pregnancy, in the whānau and in the home
• POSITIONING baby on their back for sleep
• ENCOURAGING and supporting Mum, so baby is breastfed and making sure baby is immunised on time

Make Every Sleep a Safe Sleep

Every year, too many New Zealand babies die suddenly during sleep.

Many of these deaths can be prevented.

Always follow safe-sleep routines for your baby and your baby’s bed.

See the Ministry of Health pamphlet (Code HE1228) for more information about protecting your baby from dying suddenly in their sleep. This pamphlet is available from  or your local authorised provider.

For more information, speak to your midwife, Well Child Tamariki Ora Provider, doctor or practice nurse; ring PlunketLine on 0800 933 922; or visit the

Code: HE1229